How Blips Billboards Revolutionizing Outdoor Advertising

Blips Billboards are an innovative form of digital advertising that use high-resolution LED displays to show advertisements and other content. These billboards are highly visible and can be placed in any location, making them perfect for businesses that want to maximize their visibility.

The images on these boards can be changed quickly and easily, giving companies the ability to keep their message fresh and relevant. As well as displaying advertisements, Blip Billboards can also be used to provide information about local events, traffic updates, and more.

Is Blips Billboards Worth It?

Whether or not Blip Billboards are worth it for a business will depend on a number of factors, such as the specific goals of the advertising campaign, the target audience, and the budget.

One of the main advantages of Blip Billboards is their ability to display high-quality, dynamic content that can grab the attention of viewers. This can be especially effective in high-traffic areas where traditional billboards may be overlooked.

The LED displays used in these billboards have a very high resolution, which means that they can display detailed images and videos with a high level of clarity. Additionally, the billboards can be programmed to change the content on display at specific times of the day or week, making them a great option for advertisers who want to target specific audiences at specific times.

Another advantage of Blip Billboards is their environmental impact. The LED technology used in these billboards is much more energy-efficient than traditional billboards, which use incandescent bulbs. This means that Blip Billboards can be operated for longer periods of time without consuming as much energy. Additionally, because they are digital billboards, they do not require the printing and disposing of paper ads, which reduces the environmental impact of the billboard even more.

However, one potential downside of Blip Billboards is their cost. Because they use advanced technology, these billboards are more expensive to produce and maintain than traditional billboards. Additionally, their impact on the surrounding environment can be a concern, as they can be a source of light pollution. However, many billboard companies have taken steps to mitigate these issues, such as using LED lights that are less bright and placing billboards in locations where they will not cause a distraction to drivers.

blip digital billboards

How Do Blip Billboards Work?

Blip Billboards are a type of digital billboards that use high-resolution LED displays to display advertisements and other content. They work by using a computer system to control the display of content on the billboard. Here is a general overview of how Blip Billboards work:

  1. Content creation: Advertisers create content for the billboard, such as images, videos, and text. This content is typically created in a digital format and can include animations, dynamic text, and other interactive elements.
  2. Content management system: The content is then uploaded to a content management system, which is a software program that controls the display of content on the billboard. The system can be used to schedule the display of different content at different times of the day or week, as well as to control the brightness and other aspects of the display.
  3. LED Displays: The content is then displayed on the LED displays of the billboard. The LED displays are made up of many small lights that can be controlled to display different colors and brightness levels.
  4. Power supply: Blip Billboards are powered by a power supply that supplies power to the LED lights. This power supply is connected to the content management system, which controls the power to the lights.
  5. Network connection: Blip Billboards are connected to a network, which allows them to receive and display content remotely. This means that advertisers can update and change the content on the billboard from a remote location.
  6. Wireless communication: Some Blip Billboards also have wireless communication capability, allowing them to communicate with other devices, such as mobile phones or other billboards, to display targeted ads or other information based on the location of the viewer.

Blip Billboards Locations

Blip Billboards can be found in various locations across the United States and other countries. They are commonly placed in high-traffic areas such as busy city streets, highway exits, and shopping centers. Here are some specific examples of locations where you might find Blip Billboards:

  1. Times Square, New York City: One of the most iconic locations for billboards, Times Square is home to many Blip Billboards displaying dynamic content and advertising.
  2. Los Angeles, California: Another major city with a high concentration of billboards, Los Angeles has many Blip Billboards located on busy thoroughfares such as Sunset Boulevard and Hollywood Boulevard.
  3. Shopping centers and malls: Many shopping centers and malls across the country have Blip Billboards that display advertising and other content to shoppers.
  4. Airports: Airports are another common location for Blip Billboards, as they provide a captive audience for advertisers.
  5. Sports stadiums: Blip Billboards are also frequently found in sports stadiums, providing a captive audience for advertisers during games and events.
  6. Public transport stations: Bus and train stations can also be a good location for Blip Billboards, as they reach commuters who are waiting to travel.
  7. Busy downtown areas: Many cities have Blip Billboards placed in their downtown areas, providing a high level of visibility to the passing public.
  8. Highways: Many highways have Blip Billboards placed along them, providing a high level of visibility to drivers.

It’s worth noting that some locations may be more restrictive about the use of billboards and may have specific regulations. It’s important to check with the local authorities before placing a billboard in a specific location.


Blip Billboards Cost

Every client will be given a daily budget. Although this can be as low as $1 per day, most advertisers see positive results when they spend at minimum $5 per billboard each day. Pay-per-click advertising is a good option. Blip uses a “pay per display” model. Your budget only pays when the ad appears on a billboard. There are no campaign minimums or startup fees.
After you have set the maximum daily budget for your campaign, you can decide which hours they will display their board. Higher traffic hours, such as rush hour, are more costly. For each 8-second display of the client’s ad, you can set a max (Max-Per-Blip). Your client will not pay more than is reasonable for one blip.
Each Blip costs $0.10 on average, so $1 will typically yield about 10 Blips. The location, time, and availability of Blips will all impact the number of Blips that are received. It is important to plan in advance as the daily budget will be used on all boards that you choose for your campaign. The results of a smaller budget spread over many boards may be lower than if the same budget is spread over fewer boards. To optimize your daily budget, no matter how large or small, you can create a daily schedule that will help you achieve the best results.
blip billboard

Blip Billboards Competitors

Blip Billboards is a digital billboard advertising company. Some of its competitors include:

  • Lamar Advertising
  • Clear Channel Outdoor
  • Outfront Media
  • JCDecaux
  • Astral Media Outdoor
  • CBS Outdoor
  • Titan Outdoor
  • Regency Outdoor Advertising
  • Fairway Outdoor Advertising

It’s worth noting that this list is not exhaustive and there may be other companies that also compete in the digital billboard advertising space.

In conclusion, Blip Billboards can be a great option for businesses that want to reach a wide audience with high-quality, dynamic content. However, it’s important to weigh the cost and potential downsides against the specific goals and target audience of the advertising campaign before making a decision.


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