Billboards are one of the most popular forms of outdoor marketing for two reasons: They’re big, bright, and easy to spot, attracting viewer’s attention. And since they’re big, they take up a lot of space, allowing for multiple messages within the same poster. Billboard advertising is the best option for reaching a wider audience.
There are several reasons why billboard advertising can be profitable for businesses. First, billboards are a very effective way to reach a large number of people in a short amount of time. Second, billboards are often located in high-traffic areas, which means that more people will see the ad.
Finally, billboard ads can be very eye-catching, which can help to attract attention and create a positive impression of the business.
Billboard Advertising Statistics
The boost in digital out of house (DOOH) marketing is anticipated to contribute to the development of the billboard and outdoor advertising market. Out of house (OOH) marketing refers to marketing outside of the house and consists of signboards, bus posters, shelters, and wallscapes.
According to Indian Institute of Digital Education, the worldwide internet/digital marketing market was valued at $319 billion in 2019 and is anticipated to reach $1,089 billion by 2027, with a CAGR of 17.2% from 2020 to 2027.
The worldwide billboard & outdoor advertising market is anticipated to grow from $61.67 billion in 2021 to $66.80 billion in 2022 at a compound yearly development rate (CAGR) of 8.3%.
The development in the billboard and outdoor advertising market is primarily due to the business reorganizing their operations and recuperating from the COVID-19 effect.
Which had actually previously caused limiting containment procedures including social distancing, remote working, and the closure of business activities that led to functional difficulties. The billboard and outdoor advertising market is anticipated to reach $87.76 billion in 2026 at a CAGR of 7.1%.
Traditional vs. Digital Billboards: The differences between the two types of billboards
With billboard ads, there are plenty of pros and cons. On the plus side, they potentially offer high exposure. Billboards are very visible and can be found in a variety of locations. Additionally, due to their low cost per impression, billboards can be used frequently with little financial impact.
However, billboards have a short exposure period, and can be moved or removed at any time without warning. Location targeting is possible, but it can be challenging to measure the effectiveness of an ad.
Additionally, while some billboards are effective for simple messages, others can be more complex or specific in their appeal. As a result, they can reach a larger, broader audience.
Ultimately, whether or not billboards are right for your brand will depend on the specifics. Therefore, it is important to consult with a professional before making a decision.
As a business owner, you might wonder if traditional billboards are still good for your business. The truth is, digital billboards are cheaper and offer more options for targeting your audience. However, traditional billboards are still a popular form of advertising.
The traditional billboard is a static billboard that’s placed on the side of a busy road. It is a large advertisement, and it can be difficult to avoid.
On the other hand, digital billboards are advertisements that are displayed on large screens in public places. They’re becoming more popular because of the increasing use of mobile devices.
As easy as digital billboards are, they are also unique in that they are viewable anywhere. They don’t need to be placed on the side of the road, and they can be seen by people who are inside or outside of a building.
This makes digital billboards a great option for businesses who want to advertise to a wider audience. Nowadays, it is common to see digital billboards that are less invasive and more enjoyable to look at.
Because of this, it is more common to see digital billboards, but traditional billboards still remain a popular choice.
Pros & Cons of Billboard Ads
With billboard ads, there are plenty of pros and cons. On the plus side, they potentially offer high exposure. Billboards are very visible and can be found in a variety of locations.
Additionally, due to their low cost per impression, billboards can be used frequently with little financial impact.
However, billboards have a short exposure period, and can be moved or removed at any time without warning. Location targeting is possible, but it can be challenging to measure the effectiveness of an ad.
While some billboards are effective for simple messages, others can be more complex or specific in their appeal. As a result, they can reach a larger, broader audience.
Ultimately, whether or not billboards are right for your brand will depend on the specifics. Therefore, it is important to consult with a professional before making a decision.
Who Billboard Advertising Is Right For
Billboard advertising is an effective way to reach large audiences and make a statement. It’s important to note, however, that billboard advertising costs are affected by many factors, including:
- circulation (the number of people that are exposed to OOH advertising displays).
- demographics (broken down by age, gender, and income level of those who pass a billboard).
- And impressions (unless specified in-market, impressions include all people who notice the ad).
Based on these factors, you might end up paying more to advertise to individuals with higher income levels. However, billboard advertising is still an effective way to reach a large audience and make a statement.
Billboard Design
When designing a billboard, you have to make sure that it is effective at drawing attention. There are many different ways to do this.
You can use bright colors and strong fonts, or you can use a large picture of a product or product logo. However you decide to do it, the message has to be clear.
It is not just the design of the billboard that is important, though. It’s also important that the billboard is placed in the right location.
Where you place it matters. If you are looking to advertise a business, then you should place your billboard near popular or high traffic locations.
You should also make sure to choose a location that is visible to people in your target market, and that is not too obtrusive.
It is important that a company is willing to take this time and effort while designing a billboard because not only does it create a great billboard, but it also shows the company’s dedication to their brand awareness.
How much does a Billboard advertising Cost?
Billboard advertising can be very costly, depending on the location and type of ad. Before deciding whether or not to invest in billboard advertising, be sure to calculate the cost per thousand impressions.
There is no one-size-fits-all answer to the cost of billboard advertising, as each placement will have different costs based on these and other factors.
However, some ballpark estimates suggest that a billboard in a high traffic area can cost upwards of $5,000 per month. And if your target audience is estimated to be large enough, your advertising might even be worth more than $10,000 per month!
Billboard advertising can be quite expensive depending on where you place it. Rates for rural highways typically range from $250 to $22,000, while billboard rates in Times Square can reach as high as $25,000 per month.
One way to save money on billboard advertising is to place it in locations where there’s already a lot of traffic. This means areas like highway exits, busy intersections, and popular tourist destinations.
How to choose a billboard location?
Billboards should be placed where they can be seen by the most amount of people. Traffic, travel destination, and proximity of billboards to the road all play a role in the effectiveness of the billboards.
Although Billboards can be effective at getting the public’s attention, but they should not be placed too close to the road because drivers tend to be in a hurry and will not be able to read the billboard.
The billboard should also not be placed too far away from the road because then the driver will not be able to see it without turning their head.
Strategically planning the location of your billboard involves finding the right street corner or location best suited to your service. The reason why this is the case is because billboards are made to be seen by as many people as possible.
This usually means that the billboard is designed to be seen from a long distance away, which means that your eyesight has to be perfect in order to see the billboard.
For example, if you are selling a product that is meant for children, you may want to place a billboard near a school. This is because children are more likely to see the billboard, and they might just be more likely to purchase the product, too.
We hope you enjoyed our blog post about billboard advertising. We know that as a business, billboards are a great form of marketing for you to use so your business can gain more exposure.
With that being said, we hope that our blog post helped you know more about what billboard advertising can do for your business and what you should expect